I will be drawing upon the expertise of Rich Schefren of Strategic Profits, found at http://www.strategicprofits.com/. Go there one time so you can see his site. Rich mentored me back in 2005 for one year and has great Internet business building content. In each of his papers below, he introduces himself and reviews his accomplishments. After you’ve read through it one time, you can skip the subsequent reviews or summaries of his accomplishments—it’s just so you understand that he is an authority in the world of Internet marketing. Also, Rich has some calls to action that you can ignore at this time. For now, it’s just important that you understand and absorb his content and mindset.
Rich’s main premise, which I support, is that you should avoid opportunistic thinking as you create your online business. Furthermore, the idea of a lifestyle that you can make money in your shorts while you sip your favorite drink on the beach is largely a myth.
Building an Internet business is still about building a business—it takes a lot of hard work, as you are about to find out in this course. The last thing I want to do is set you up for failure by promising that you’ll make money quickly and easily on the Internet. It’s just not true.
These are “easy” reads, but I still want you to read them carefully. You need to “get” what he’s saying.
1. The Internet Business Manifesto (33 pages)
2. Internet Business Manifesto—The Missing Chapter (33 pages)
3. Internet Business Manifesto—The Final Chapter (62 pages)
4. The Attention Age Doctrine Vol. 2—Web Marketing 2.0 (93 pages)
When you are finished, create two lists which can be in bullet points. The first list is about things you agree with and impact you the most. The second list should be the things you don’t agree with, or aren’t sure about. Give a simple reference to the document and page number after each point.
For example, in my list that impacts me the most, I might include the following:
• Niches subdivide and people are looking for an expert (Final Chapter, page 26)
Make some comments on your choices, especially for the items you disagree with and especially if it conflicts with your faith as a Christian.
Note: The wise student will take notes as he/she reads. That way, the assignment can be accomplished in a short time.