Part 1: Create Your Website Plan
Imagine this: You’re applying to get into a university or college, or perhaps you’re looking for a job. You’ll have a beautifully designed and built site that will showcase your talents, and you’ll also be able to impress others with the strategy behind your site. I don’t know of many business owners who even think on this level.
So let’s take our four elements—vision, goals, strategic objectives, and plan—and let’s develop them carefully. As you go through these exercises, create a Word document and give it the title, “Last Name, First Name, -- Section 4 Website Plan”. When you are finished creating your entire plan, you will submit that document to your teacher.
Planning Your Site
In my experience, the easiest part of building a good website is the actual technical construction of it. There are many “template” sites you can use to construct a site and we’ll be using one of them in this course. The most difficult part is in the planning. It’s not as simple as you might believe. Perhaps you think that you can have
• A Product page
• A Contact page
• An FAQ page
• An About Us page
… and, well … what else is there? Get some good pictures, sure! Do a basic write up, sure!
But there’s a lot more. There are actually four elements that should be discussed:
3. Strategic Objectives
Each element is interwoven with each other element. They don’t stand alone. They are totally interconnected.
Think about this: when you put up a website, you are broadcasting to the world about what you offer.
• The positive side is that you have the world as your marketplace. You aren’t limited by geography.
• The negative side is that you are now competing against the world. Not only that, because the world can see your site, it’s like a magnification process for what you offer. It’s not only your close friends and family who will discover that you’re special (or that you’re an idiot!), it’s the whole world.
• BUT, the other positive side is that this competition and magnification in a global marketplace forces you to be GREAT!
Note to all students: Download and use your comprehensive planning document as you go to guide you through this assignment.
There are about 665,000,000 websites in the world today, plus or minus a few million. My goal, as your guide, is to give you the tools and instruction to have one of the most thoughtfully designed and impacting sites that are being built by the younger generation of Internet stars.