Part 5a: Plan Details
* Note that this search process may take you anywhere from 1 to 4 hours. It sounds easy, but it can be very frustrating. Set your expectation that it will be difficult and that you may not find the domain name you really want. This is normal. If you do get “lucky”, count yourself as fortunate and move on.
Which domain have you chosen? Is your domain available at GoDaddy? Write these answers down in your Website Plan document. (Note that if you find a domain that is available on GoDaddy and you think it is valuable for you, you may want to buy it before someone does. Please consult with your teacher or parent before you do so.)
The planning continues and now we get into the detail of the site. Note that this will be time consuming and may take anywhere from 10 to 20 hours. Don’t try to hurry this through. Your planning will need to be thoughtful and methodical.
Later, when your teacher asks you, “What is your strategic objective for this page and where is the evidence of that?” then you will need to have a thorough answer ready to give.
Step 2: Choose a tagline that would go with your title.
For example, if my Title is “High School Business Courses”, then my tagline might be “Online Business Courses for the iGeneration”. It should give a hint about what people can expect.
Write your tagline below and remember that you can change it later if you want to. However, for the time being, choose a tagline that will reflect what you hope your site to be. Write it down in your Website Plan document.
Step 3: Choose a domain or subdomain for your website.
A domain would be something like www.highschoolbusinesscourses.com. In this course, we’ll be using Wix to build our sites. Wix is found at www.wix.com.
Step 1: Choose a title for your site.
You may change this as you go, but you will need to have settled on a good title before you actually publish your site. It’s not uncommon for a person to change their decision on a title. However, think of something that reflects what your site is about. If your site is about you, then your title might be simply your name. Write it down in your Website Plan document.
Click on the Wix image to access Wix and get a feel for how easy it will be for you to create your own site.
To get a free site, you’ll have to use a sub-domain. A sub-domain could be www.highschoolbusiness.wix.com. The reason you want to see if your domain is available at www.GoDaddy.com is because if you want to upgrade your Wix site at a later date so that the Wix brand doesn’t appear on your site, you’ll have a good option to go to that has the same key name in it.
The key is to find a domain name that relates to a commonly searched phrase. Why do you want to do this? Let’s say you have a site that sells Christmas Cacti.
When people search for “Christmas Cactus” online, the Google or Yahoo! search engines will prefer to show people the sites where the names are actually closely related to what people are searching for. So if you have a site with the domain name www.christmas-cactus.com, you will have a much higher likelihood of getting ranked high up in the search engines for any searches having to do with Christmas cactus.
For example, my market is high school business courses. I found out that there are about 800 monthly searches for “high school business courses”. I was able to buy www.highschoolbusinesscourses.com and it became the main site for my courses. That’s not always easy to do, but I was very fortunate.
UPDATE: Use https://serps.com/tools/keyword-research/ for your searches.
Type in the word or phrase you’re interested in and look at the results. You want to choose a word or phrase that has at least 100 monthly searches. Remember that if no one is searching for it, they’re not really interested in it. That means, if you’re trying to sell it, you won’t have a lot of interest.
When you’ve chosen a search word or phrase, go to https://www.godaddy.com/ and do search for a domain that you might like to choose. You don’t have to buy one at this time. But at least do the search to see what’s available.
Hint: If a domain such as has been taken already, try putting a dash between the words— www.high-school.com. You might get lucky.