Part 5f: Plan Details
• Clients or customers (if you have sold something in the past, have helped someone, or you are building your site for a relative or friend who has customers you can ask).
• Church members
• Association members (club, charity, or special interests)
• Leaders or celebrities who your prospects admire or respect
• Newspaper or magazine editors or columnists
Next, write your letter or email and simply ask. People don’t get this type of request too often (unless they are celebrities) and your request will be taken seriously, especially if you have given them an example of what you want the testimony to look like.
Here are some formats for showing your testimonials:• Written. These can be displayed on your website.• Video. If you have a camera, and you get their permission, you can upload the video to Youtube and copy and paste the link into the Wix editor. The video will then show on your site.• Audio. If you carry a digital recorder with you, you can record these testimonials in an interview setting and then post these audio clips on your website, along with the client’s photo.
Whichever medium you choose, do your best to make your testimonials more believable with the client’s name, city, photos, voice and/or video.
When you have collected your testimonials, add them to your Website Plan document.
• Anyone else in your target audience (If you're targeting middle-age homeowners, then highlight the testimonial of another middle-age homeowner. Your prospects are thinking, “Will this work for me?”, so they want to see testimonials from people who are in a similar situation.)
You might think this section is obvious, but my job, as your teacher, is to open up new doors of possibilities and give you actionable, impacting steps that actually produce results. When you do things better than the rest of the marketplace and you use impacting advice that they don’t normally see across the web, then you get accelerated results. Here’s what you do:
It is important at this state not to begin to think of the names of top celebrities that might endorse your product or service to the entire marketplace, or give you a glowing testimonial. Perhaps you see advertisements of famous celebrities like movie stars and athletes who hold up a product and say, in effect, “Buy this product.” That would be ideal, wouldn’t it? But for most of us, we have to start at a lower level and think more strategically.
Go through each category systematically and write down every name that you can think of, of people who hold a certain influence over a section of the marketplace. For example, perhaps someone you know is a director in his organization. He would be an ideal person to endorse your product or service throughout his organization, or give you a testimonial. Remember here that he doesn’t have to actually be a customer of yours in order to get that testimonial or endorsement. The words he uses could be a testimonial to your intangible qualities such as your character.