Part 5h: Plan Details
One of the best ways to get the word out about yourself or your business is to get the media (TV, newspapers, magazines, radio) to give you an interview.
Media channels want to know more about you before contacting you to do an interview. This is the purpose of the media page. You can include photos of yourself, a short biography of what you’ve done in life, how they can contact you, and suggested interview questions.
Why do you include suggested interview questions? There are three reasons:
1. Media people are so busy that they don’t want to take the time to make up questions that will help them in an interview. Conducting a good interview can be hard work so if you provide a list of suggested questions, it really helps them and they will thank you for it.
2. It shows that you’re a professional. When you give the media suggested questions, it shows that you know what you’re doing and can operate in this sphere of business. Because you’re a professional, it allows the media to trust you faster, and at a deeper level. This means that they will be much more likely to pick up the phone and contact you to do that interview.
3. It allows you to control the interview. You will want to have a specific objective for your interview. It may be to get prospective employers to contact you. It may be to sell more of your products or services. Whatever your objective, you can strategically plan your interview so that the likelihood of the interviewer asking your questions is much higher.
You know what questions are coming and you will have your answers rehearsed so that the answers are beautifully given. You do not want the interviewer to go down a rabbit trail that has no impact on your business. Therefore, you must guide the opportunity as best you can.