Section 6: Master SEO
Part 1: Fundamentals
Think of it this way: if you want marketing advice, you’d go to a “guru” who could talk to you for hours about any aspect of marketing. They wouldn’t have just memorized a few lines of ideas and quote them back to you. You’d be able to pick out the fake very quickly. It’s the same with Google and your site. There is no way you can out-smart teams of people with PhDs.
However, if you understand that if you play by Google’s rules, you will get ranked highly. They want people to do well and they will reward those that put in the effort. So what do you do? Become the “guru” for your niche and Google will reward you by sending people to you.
SEO means Search Engine Optimization.
People who have only heard about SEO think that it’s getting the #1 ranking for your website on Google. But it is much more than that. Here is a broad sweep overview of what you'll need to accomplish.
Step 1: You've already done part of this in your research. You have identified a target market, set your goals, survey the competition, and evaluate what you will need to do to dominate in your particular niche.
Step 2: You must take the actions you need to take to make sure that your website ranks as high as possible in the search engines for the keywords that your target audience is most likely to use.
Step 3: You must track your progress and you make adjustments where necessary.
Here’s a screenshot of my website for the search phrase, “high school business courses”. At the time of this writing, the site had been active for about 3 months and you’ll see that I appeared on page 2 in the 1st position (therefore, I ranked at #11) out of 259,000,000 search results. I was quite happy with the progress.
Why do you need to learn good SEO?
1. You can learn this by yourself so you can do it by yourself.
2. If you decide to outsource it in the future, you will know what to look for and no one will be able to fool you.
Let’s dive right in and see what we can do to understand more about search engines. The search engines are interested in primarily two different things:
1. Your page reputation.
2. Your page content.
Page Reputation is what other sites say about your page and that is found in the text link and the text that surrounds that text link.
Let’s take my site for an example. My site is www.highschoolbusinesscourses.com. Now what does that tell you? That my site is about high school business courses.
The search engines really like that! But they also likes to see what other sites say about you in the surrounding text. So if another web page says, “To see the latest in high school business courses, go to ”, then that has a high page reputation for my site. The great thing is that you can plant these things in other sites. When you post a video on Youtube, you can state things like this in your description.
Also, since you’re just starting out and you’re going to build a new site, this is another reason why you should try to get a website name that tells about the type of content you’ll be offering.ou.
The second thing that search engines love is content. Basically, they look for a lot of quality, original content on your site that is relevant to your keywords, title, and meta-description.
> The top link in blue is the Title Tag.
> The second line holds the URL (website address).
> The next few lines hold the meta-description tag.
Your meta-description tag should be short, use the keywords and phrases of your website, and should try to convince people to click on the link above. You’ll see that my meta-description tag for my website is short and succinct.
What is a “meta-description”? If you do a search for “meta-description”, you’ll find something like this:
Note: I was fortunate to be mentored by the folks at Stompernet for nearly a year and I acknowledge their wisdom through some parts of this SEO section.
Remember that the search engines also love content—original content and lots of it. Don’t make the mistake of buying articles and “spinning” them so that you have “original” content. Google is adept at identifying those who are trying to trick the system. If they catch you, they can easily ban your website.
Part 1: Fundamentals
In this section, we’ll cover SEO, or Search Engine Optimization. Right now I want to do the following: There is a lot of fundamental theory to cover, so I’m going to break it up. We’re going to talk about what SEO is, then why you need to learn good SEO and how to make your business succeed on the Internet?