Section 6: Master SEO
Part 3: On Page Ranking Factors
4. Write as you would speak: Use language familiar to your niche members.
5. Try to avoid clichés. These can often result in false Google penalties, since Google bots may read clichés as copies of other peoples’ works.
6. If you outsource your work, hire a reputable ghostwriter to create original “work-for-hire” pieces.
We need to spend some time talking about On Page Ranking Factors. There are 5 of them we are going to discuss, and if you understand these 5, and they’re not that difficult, then you will learn 90% of what you need to understand that will put you in the top 1% (or 10% -- it's a bit subjective) of webmasters in this region of the world.
1. Title Tags
When you do a search on Google, you will see the first line is the title tag of that website. Here are the four important rules when you create your title tags:
1. Put your main keywords for that page in the Title Tag.
2. Write your title tags with an eye for getting that searcher to click through.
3. Make sure your title tags are unique for the content of the page..
4. Use no more than three sets of keywords but vary them slightly so they make more of an impact. (For example, Kelowna Hair Salon – Kelowna Beauty Salon – Kelowna Spa.
2. Use of Keywords
The best advice I can give you here is to write down the main keyword you want to focus on for your specific page and we’ll show you exactly how to know what to focus on, write some variations of that keyword, then write your page naturally using the keywords where possible.
As a rule, use your keywords early and often. However, don’t over-stuff keywords into the text. It must look natural.
3. URL Structure
If you have the chance to set up your URL (which technically means Uniform Resource Locator but in our everyday language it just means your website address), then you want to do the following:
1. Use your keywords if possible. This increases your site relevance when someone is linking to you.
2. Use hyphens to separate your keywords if necessary.
3. Keep it as short as possible – this helps people remember it.
4. Keep the structure as simple as possible. You don’t want to promote pages that look like: .
4. The Meta Description Tag
This has little to do with the search engines, but more to do with giving people a compelling reason to click through to your site. The key for this is to write a meta-description tag for each page on your site that would make it foolish for people not to click through to your site.
3. If you buy or are given content with the permission to copy it and use it, rewrite it and give it your own, unique voice. Then run it through a free checker such as Plagiarism Checker.
Do not copy content from another site word for word. Make sure you make some changes and vary your wording. If you copy one page of a site to your page, you may get penalized by Google. Be careful with it.
Here’s how to write quality content:
1. Make sure you include unique, original facts not found on any other site (built around your search keyword).
2. Use offline research resources to dig up really unique data (or “clues” on what to search for).