Do you love engaging with social media? Would you want to engage with social media strictly to support and grow your business or do you plan to use it as a vital lifeline that makes you feel part of a community?
Understanding not only your target customer’s or client's comfort level and dependence on social media but also your own preferences and habits is vital to creating a social media plan you can live with as well as one that will work for you. You need a plan that will both grow your business and help you build your niche community without it feeling forced, unnatural, or a chore.
In this part of the course, we're going to take a look at and set ourselves up for success with five social media giants –
The key is to take the time to think strategically, not just jump in and engage without having a strategic plan that might actually bring you results.
Decide Where You Should Make Your Impact
To take the "hit-and-miss" element out of social media business success, it's important to:
• Understand your own online social preferences and habits
• Make it part of your overall business plan
• Make sure your social media efforts support your main goal and ultimate strategic objectives
• Understand your customers or clients
• Know where they regularly hang out
Section 7: Social Media
Understanding your own online social preferences and habits is a vital part of creating a plan that's actually going to work for you. You must decide where you should make your impact. This is my philosophy on social media: Just because it’s there doesn’t mean you should do it. Just because Twitter exists doesn’t mean that it’s right for you or for your business.
In life, time is a valuable resource. If you do one thing, you must give up another. You can’t do everything, nor should you try. If you’re going to make an impact in any aspect of life, you must become excellent at it. Being average doesn’t get noticed. In this class you’ll be asked to examine each of the 5 main platforms we have listed, but you will only be required to implement one (as a minimum) into your business plan. If you are planning to teach others about social media, you may need to engage with all of them. The key lesson is that your choice must be right for you.