Understanding What to Look For
Before you jump into a deeper understanding of each of the five social networking sites that we’ll be focussing on, it’s important to be aware of questions you’ll need to keep at the forefront of your awareness. Understanding the answers to these questions will help you to focus your time and energies so that you will be most effective.
Most people bumble their way through social media without asking any penetrating questions whatsoever. Basically, they run their “business” like a hobby, unwilling to put in the mental effort that will reward them over time.
1. What types of posts that you make elicit the most comments?
2. Who are your most engaged followers or friends?
3. What themes, style, or type of communication consistently pop up again on other networks you visit?
4. What motivates your most engaged fellow networker?
In addition, there are basic social metrics you should or can monitor.
• Traffic sources
• Rise and fall of involvement
• Number of "friends" or followers
• Increase in "friends" or followers
• Conversion (to subscribers, sals)
• Bounce rates (when people leave your sites almost as fast as they arrive)
Each of the five major social networks provides some form of tracking and feedback. The shocking part is that approximately 85% of all small companies and online entrepreneurs don't bother to track. The good news: by simply tracking and adjusting, you automatically put yourself in the top 15% of small business owners who are positioned for success. By tracking, you know where to improve and you can take the appropriate steps to implement those improvements.