Avoid Social Media Procrastination
Your social media plan need not be overwhelming or overly time consuming. Knowing how to network effectively creates a strong presence and following, not the precise number of minutes or hours you hang out on social networks.
A habitual five minutes a day of acknowledging or making comment responses and hitting your "Like" button is more likely to increase your visibility and trust factor than all the scholarly articles in the world. Yet many people engage in social networking only on a "hit-and-miss" basis or avoid it altogether.
Whether you're a "hit-and-miss" poster or a socio-webophobe, it all boils down to the same sin: Procrastination. (Yes, even if you ARE too busy to live!)
Here are 8 common causes of social networking procrastination:
• Fear of addiction
• Dislike of social networking
• The belief it's a "waste of time"
• Lack of pro-activity and planning
Whatever the cause, you need to tackle that issue right now. (Remember, we're not talking becoming a social media guru here: We're only talking about a few minutes a day with one or more of the "Big Five" networks.)
So ignoring people on social networks is similar to sitting at home and never
• Taking a booth at a craft fair,
• Offering to give a talk to your local Chamber of Commerce,
• Attending networking breakfasts,
• Carrying your business cards around with you, or
• Whipping out your elevator speech.
It doesn't make sense, does it? Perhaps in a Disney movie or in a cheesy romance novel, large clients might drop out of the sky, but that's not usually how it works.
Think about it. If you were running an offline business, would you open your doors, and then sit in your office waiting for the world to discover you?
Or would you be out and about, drumming up business? You could at least walk outside your front door and talk to the people on the street, especially when you had no one in your store.
Even offline, your best business leads often come from word-of-mouth recommendations, and the fact that people "know" you.
If they've met you helping out at the annual charity event, they're able to put a face to your name, and if they’re looking for what you have to offer, then you stand a higher chance of getting hired. People want the personal touch and that's true even more on social networks.
When you realize that social networking replaces all this legwork when you run an online business, procrastination becomes no option at all!
When you get around to planning your level of social media involvement, you might consider starting your day by spending five minutes a day commenting on posts you like, sharing highly relevant content with selected followers or simply clicking "tweet", "Share" or "Like".
Make it the same time, every day, and don't miss it for at least three months! This is how habits form. Once you've created the habit you'll have plenty of time to refine your social networking skills.