Instead, if you are tuned in to the psychology of your followers, your calls to action should naturally prompt them to share your content.
If you monitor your results and discover what your "hot" buttons (topics) are, you'll be able to create content with a huge potential to go viral. And your fans will now be able to share it with anyone they like.
No more desperate, annoying pleas to "Like my page". Think about this: what was the result of having a "Like" emotionally blackmailed out of you by someone you barely know? Did you ever visit their page again? That’s not the game you want to play. You want to create engaging and interesting content so that people want to like you and share your information.
Step Two: Positioning
We're going to spend some quality time on your Facebook Page because that page will be your main business engine, when it comes to that particular social network. You’re going to interact with business clients, customers, fans, and peer acquaintances on your Facebook Page.
Facebook pages are meant for your group, band, business, non-profit -- any permanent cause that isn't simply personal. (If you are your business, you can make it all about you.)
Your fans don't have to "Like" your Facebook page: Facebook has changed it so that any viewer can comment, "Like", or share your content. They can also post on your page, which expands three key ingredients for successful social networking:
• A sense of community
• Emotional involvement
When you post frequently and invite engagement, it's no longer a question of forcing people to press "Like" artificially to share your content (or even read it). What’s the result? Facebook "Likes" are no longer a joke, something everyone knows you did to support all those begging friends. ("Please "Like" my page. I'll get my own custom URL if I get just seventeen more "Likes"!)