The earliest version of Millan's page used no photographs, but was drawing thousands of viewers even while in its "down-'n'-dirty" infancy. One thing he did include that helped this process was a "Discussion" tab.
The Discussion tab is gone, but that is because it's no longer needed. Anyone can comment, but calls to action are always a good idea in your posts.
Section 7: Facebook
Step 3: Follow Successes
Step Three: Successful People Leave Tracks to Follow
Cesar Millan, better known as "The Dog Whisperer", reached 1.6 million viewers on his Facebook page -- only a few months after starting it.
Granted, Millan is a mega-celebrity, but don't be lulled into thinking that his celebrity status is the only reason his page went viral so quickly.
Here's what he does with his social networking -- in his own words:
And note the call-to-action in that article ("Sign up for the newsletter here") -- as well as the "Like" and "Share" chiclets.
1. The first thing you should notice is his custom URL:
2. The next is his Profile photo, which fully supports his warm public persona. He is surrounded by staff and he is holding a dog. He is also smiling; it’s part of his persona.
3. Millan uses a lively mix of multiple media content, to create interactivity and interest. In the screenshot above, you see a contest - Your Dog's Funniest Photos! This is a great way to engage viewers (particularly in a niche involving crafts, babies, or pets). Further down the page, you would notice that he doesn't stick to this format; he mixes photos, videos and news article screenshots, a memorial to a dog, and tips and information.
Note also that this article is from Millan's main site, CesarsWay.com: A perfect example of a Facebook Page supporting his main website, and his main website driving people to share and increase visits to his Facebook page.
You may not yet be a celebrity, but when it comes to Facebook Pages, you can learn a lot about content management and fan connection from people who have been successful.
Now let's take a look at his actual Facebook Page.
4. Note the number of comments in the previous photo. This is a really simple way to track your audience engagement: This particular article elicited 103 comments. A previous post on dogs in the White House drew only 46.