Step Four: Making the Most of Your Facebook Page
Your Facebook page does not need to duplicate his. There are variables you don't share. Your focus will most likely be completely different.
You are most likely not a celebrity, or you would have staff members or a PR firm read this lesson for you! But basic principles always apply:
• Tell people in each post what you want them to do.
• Mix your media and your subject types (photographs, text, video thumbnail links, contests, polls, questions, tips, etc.).
• Create a custom vanity URL with either your name or your best keyword.
• Create badges, chiclets, and links between your Page and your website, blogs, and other web appearances.
• Track your results, even if only by analyzing the number of views and comments (as well as increases in followers and blog subscribers).
• Publicize your page!
1. Cut down on the word "I" as much as possible. Too many "I" statements can easily come across as egotistical. Keep the focus on your viewers. ("What do you think is yuckier—boiled or poached eggs?") Or use wording that is warm, but could be said by anyone: ("Now HERE'S a sunset!")
2. Keep ahead of your competition! It's not hard; simply stay on top of breaking news sources for your niche and subscribe to authority source RSS feeds. A great way to find the most relevant ones, if you don't know what to search for: Visit Alltop.com, select the most appropriate category for your niche and choose from a list of authority blogs and online publications. I really like Seth Godin’s blog (you can see it listed at www.alltop.com). Seth often offers valuable insights into the world of marketing which I am happy to stay on top of.
RSS stands for Really Simple Syndication. You’ll see a little chiclet that looks like this:
When you click on that chiclet, you can subscribe to the news feed so that when there is news about the topic you’re interested in, it comes to you, rather than you having to go out and look for it.
3. Generously share high-value content submitted by fans (and give them specific credit in your comment, even if the value is obvious). Everyone loves to be acknowledged and the more they view you as an authority or web-celeb, the more you'll make their day (and increase their loyalty and liking) by making them feel their time and thoughts matter to you.