Step Six: Tidy Up Loose Ends
There’s one more aspect of Facebook you shouldn't ignore—security. As an online entrepreneur, you want your page as accessible as possible, but that doesn't mean you have to leave it wide open to scammers, frauds, phishers, and identity thieves.
Facebook expert Mari Smith recently released a succinct post giving shrewd and sensible Facebook security "best practices", which include:
A) Using a password manager service such as 1Password.com or Roboform.com (a great practice for all your sites!)
B) Clearing your cache regularly after you log out.
C) Turning on secure browsing:
1. Go to Account Settings
2. Select "Security", then "Secure Browsing"
3. Choose "Edit", then check the box enabling secure browsing
4. Save your changes
D) Using common sense and good judgment when deciding to click on unknown links or ones that sound too good to be true, even ones purporting to be from your friends!
Make a habit of visiting your Privacy Settings and Account Settings on a regular basis (once a week to no more than once a month), to see if (a) settings are still the way you left them (b) settings have "disappeared", or new settings have been enabled.
Facebook has a habit of announcing changes via its official blog only. Unless you visit the blog regularly, you may not know something has changed. Facebook seems to invest in more twists and turns than a John Grisham novel, so make sure you regularly check the official Facebook blog for up-to-the-minute news.
Another way to make sure you're not getting left behind with Facebook changes is to get in the habit of constantly tracking and re-evaluating your friends' and your own communication patterns and content.
Remember the Golden Rule of entertainment: "Always leave them wanting more".
But make sure you visit regularly so they actually look for you in the first place!
Watch for changes in audience behavior (a shift in your demographic). This can occur spontaneously, so you must respond to changing social trends or to Facebook changes. (For example, a huge number of people have de-camped and left Facebook for Google+, which they say better meets their needs while still having all the advantages of social search and social impact.)
Stay with the Big Picture.
Last but not least, do make sure that Facebook really is the best social network where you and your target demographic best connect! Don't invest hours in Facebook if they only communicate via Twitter and Google+, for example.
Have your business goals always before you. It doesn't mean your posts always have to be about business; of all the social networks we're discussing in this series, Facebook is by far the most personal and informal! But it does mean you should never lose sight of the image you want to present. In other words, don't get on a soapbox about politics if your main business focus is all about vitamins and health.