So, for example, if you wanted to target all of the single women aged 25-35 in Texas, it’s an easy task.
It’s important to be specific about your audience when creating a Facebook Advertisement. It helps you produce specific copy for a highly targeted audience. For example, you could create an ad for boys interested in soccer, another for those interested in football, and a third for those interested ice hockey. This specificity helps you boost click-throughs and maximize your budget.
With more than 1 billion active users ranging from teens to senior citizens, your audience is likely present on Facebook. Before you begin creating your advertisement, decide specifically who you’re going to advertise to. You can always create more than one ad, so if you have a large audience, brainstorm how you can use the Facebook demographic options to narrow your focus.
You also need to consider what your target audience is doing on Facebook. This may be a combination of any or all of the following:
• Playing a game (escaping/stress release)
• Chatting/responding to posts (socializing)
• Posting his/her own important thoughts (on a mission)
• Promoting his/her own web presence or Facebook page
• Browsing (alleviating boredom)
• Alleviating loneliness
If you understand what your target market is normally doing on Facebook, what their motivation is for using Facebook, then you’ll better understand how to create an ad that reaches them.
Step 2: Who is your Audience?
Step #2: Who is Your Audience?
One of the wonderful things about Facebook advertising is that you can be ultra-specific. Facebook users provide Facebook and their friends with an abundance of information about themselves. We’re talking about their favorite books, interests, religion, political views, favorite quotes and so on. All of this information is gold to a potential advertiser.
When setting up your advertisement campaign you’ll be able to choose whom you want to see your advertisement by targeting specific demographic information. You can target by location, keywords, likes and interests, language, education, workplace, birth date, age, connections, friends, and relationship status.