Step #5: Track the Data!
Facebook provides analytics and data so you can test and track just about everything. Split testing is highly recommended. When you split test you can analyze:
• Which graphic works best
• Which headline works best
• Which call to action motivates the most click-throughs
• You can even test your audience specifications
All of this information will help you create the most profitable advertisement possible. You may find that the 30-40 demographic isn’t converting at all but your 40-50 demographic is very responsive. Then you’ll have a decision to make. Eliminate the 30-40 demographic and focus on the 40-50 or rework your ad to the 30-40 demographic to get better results.
Due to the vast number of options Facebook advertising provides, you can generate tremendous results. The key is to have a specific goal and then to create an ad designed to achieve that goal. If your ad campaign is too broad in scope then it’s going to be difficult to get your money’s worth.
Okay, you now know the five basic steps necessary to achieve success with Facebook advertising. Let’s take a look at the top 14 tips for maximizing your Facebook advertising campaigns.