#8: Be creative!
Take extra time to make sure you are making the most of every single bit of Facebook ad “real estate” you have. Use the best graphic, the best word, the best headline, and brainstorm several ad versions.
#9: Seek feedback.
Get feedback from people you know and trust – your friends, family, and teacher. Ask them which ad version they like best, and ask them to tell you why.
#10: Be discriminating.
Don’t settle for anything less than the best when it comes to your Facebook ad. You never want to catch yourself saying: “This graphic will do…” or “That’s good enough, we’ll see how it does”. Lukewarm doesn’t cut it. You are competing for the attention of your marketplace and very few people will take action with an ad that is mediocre.
#11: Spell-check and proof your ad multiple times.
Do you know one of the most common reasons Facebook ads don’t get approved? It’s the spelling mistakes in the ad.
#12: Have one single, clear focus.
Make your “big benefit” specific. For example, don’t just post an ad for your Daycare Center; focus on its biggest benefit. “Need to work later? Teddy Bear Daycare stays open until 7pm.”
#13: Speak Their Language.
Pay attention to the words you use, as well as expressions, colloquialisms, slang, and pace of speech. Don’t be formal when your audience is informal. Don’t use seventies slang such as “Groovy!” if your demographic were all born in the nineties.
1. Failing to follow Facebook ad guidelines. Read them and apply them. Diligently! (Especially check your spelling!)
2. Being obscure. Make sure you tell your reader:
• What you are advertising?
• Why they should care (the “big benefit” or curiosity factor)?
3. Being misleading! Showing people a picture of a puppy in your ad, then ordering them to “Like this if you like puppies” may get you hundreds of “Likes” without click-throughs, but it will get you zero engagement. Why? Your command required no click-through. And maybe those who did click through were able to instantly see that your Bulk Bargain Vitamins site had absolutely nothing to do with puppies. Trust lost, target visitor gone (without “Liking”). The result will be zero site-or-Facebook Page engagement which means zero results.
Facebook Ad Mistakes
Here are three important mistakes never to make:
#14: Remember the reward!
If you can possibly include some reward in your ad – do it! A multitude of Facebook advertisers swear by the “reward” principle, when it comes to getting click-throughs and engagement.
Rewards can be:
• Contest prizes