The Downside? Facebook was successfully sued in a class-action lawsuit for using people’s names and images without permission for their Sponsored Stories. You must get people’s permission to use their post (or a post with their name or picture in it) in any ad you make. You can learn more about sponsored stories in the Facebook Help Section.
It will also allow you to filter your audience by their job roles or level of affluence, or even the car they drive. You can also import a list of phone numbers or addresses of your target audience and then any person who is on Facebook that matches that phone number will see your ad. The Facebook Power Editor comes with a tutorial when you first open it up so you can take that tutorial if you want to become an advanced user.
The Power Editor works well with Windows, Mac and Linux.
Web Ads: People click through to an external website you own, rather than a Facebook page. The position on Facebook is found in the right-hand Facebook sidebar.
Setting Up Your Ad
Facebook ads are easy to create. In fact, Facebook doesn’t just show you how to create an ad; it lays out a simple plan for setting up your campaign.
Sponsored Story: This is a post on your Facebook Page by or about a follower that is turned into a paid ad.
The Benefit? Facebook has publicly stated that Sponsored Stories have been particularly successful with mobile Facebook ads.
Many people give up on creating Facebook mobile ads, defeated by the apparent fact that there are no links or instructions on how to do so. But here’s a secret: You have to use Facebook’s Power Editor. You will find the Power Editor in your regular Ads/manage section, in the left-hand sidebar.
The Facebook Power Editor allows so much more flexibility, insight, and advantage for those who wish to become serious users of Facebook advertising.
The Power Editor is a Google Chrome plug-in, so you will need to make sure you download and use the Google Chrome browser.
There is a little-known fact about Power Editor: it allows you to choose exactly where you want any of your Facebook Ads displayed:
• In a News feed
• In News feed and right-hand sidebar
• In mobile ads
Setting up your Ad
Types of Facebook Ads
Before you get to that stage, however, it helps to know which types of Facebook ads are available to you.
Post Ad: This is created from an actual post, turned into a paid ad, and delivered via individual news feeds to pre-qualified users.
Social Ad: People click through to your Facebook page or event.
Mobile Ad: Facebook Ads specifically set to display on mobiles. In setting up mobile ads (ads that appear on people’s mobile devices), it’s necessary to learn about the Facebook Power Editor.r.
The Facebook Power Editor