Your Step-by-step Guide
SPECIAL NOTE: Facebook's Ad platform has changed a bit. However, you'll still be able to navigate your way through. Facebook's own site gives you more information here.
#1: Go to your Facebook page and click on the icon in the top right corner of the page. From the drop-down menu, click on “Create an Ad”.
On the same page, enter your Headline, text, then upload an image.
I can then review the ad and/or place my order.
Facebook advertising offers an abundance of opportunities to build your business. The trick to maximizing your success and your investment is to clearly establish your goals. What do you want your Facebook ad to accomplish? Once you’ve clearly outlined your goals, each subsequent step in the ad creation process should support your goals.
Finally, make sure to test and track your success. Each aspect of your ad can be tested and tracked. The more you optimize your ad for results the easier it will be to achieve your goals.
Your Step-by-step Guide
On the next screen, type in the full URL of the page you want to send your visitors to.
Note that your headline is limited to 25 characters (including spaces) and your text is limited to 90 characters. Furthermore, your image is limited to 100 pixels in width and 72 pixels in height. You can choose nearly any picture and it will appear in the box which says Right Hand Column Preview (in the right side of the image above). This is a great feature that allows you to see how your ad will look when it is finished.
Below this area is where you can choose your audience and decide how much you are willing to spend.
Note that my selection allows me to target an audience of people
• Who live in Canada
• Who live in British Columbia, Prince Edward Island, Nova Scotia, New Brunswick or Newfoundland
• Between the ages of 15 and 16 inclusive
• Who are in the category of Small Business Owners
There are 15,900 in this target group and my ad will only appear on the Facebook pages of the people who meet this criteria. This selection of people would cost me between $0.65--$2.84 every time someone clicked on my ad. I recommend that you start with the minimum bid and Facebook will allow you to see how many times your ad appears, and how many clicks you get. If you aren’t satisfied with the volume, you can increase your bid.
Note that you can also choose to bid by CPM (Cost per 1,000) which means the cost you’ll pay for your ad to show on the page of 1,000 people. You will need a compelling call to action to be successful with this, but at least you can test it and set a daily maximum budget.
Moving further down the page, I can set my campaign name (useful for my records), establish my daily budget and state how much I’m willing to spend per click.
I shouldn't have to say this but experience makes it prudent for me to point out that this cartoon does not reflect my goals or strategy or philosphy in life. It's just a wacky cartoon ... which unfortunately probably does reflect the the lives of some people.