When you are finished, submit your document to your teacher.
1. What are your goals?
2. Who is your audience?
a) What are their demographics?
b) What does your audience normally do on Facebook?
c) Why did you choose this audience?
3. What type of ad did you choose (e.g. sponsored story, web ad, social ad, etc.)?
4. What design elements did you purposefully include in your ad and why? Justify your reasons for choosing the four elements of your ad:
a) Your image
b) Your headline
c) Your body copy including your keywords
d) Your destination URL
5. What is your estimated budget? Is it realistic?
6. Who did you seek feedback from?
7. How will you intend to track success?
Planning Page & Assignment
Your Facebook advertising campaign will run smoothly if you plan in advance. This planning worksheet outlines the five steps you want to take before you create your first ad. You can then use this sheet to track your ad’s success. It’s great for split testing and marketing to several keywords/target markets at once.
What Are Your Goals? What do you want your ad to achieve? For example, if you’re launching a new information product you may want to boost traffic to your sales page.
Who is Your Audience? Facebook makes it possible for you to target both keywords and specific audience demographics. Each ad will be created with a unique audience and keywords in mind. Before you create your first ad, document who you’re targeting with the ad. What keywords are you using?
Create Your Advertisement. In addition to a graphic or image, your headline has 25 characters, including spaces, to capture your audience’s attention. You also have 90 characters to state your promise or offer and your call to action. You can use the planning sheet to jot down your rough copy.
How Much Do You Want to Spend? Create your daily/weekly budget for your ad. Then once you’re in Facebook and choosing your budget you’ll be able to decide if CPM or CPC is best for you. You’ll also be able to bid on your keywords and stay within your budget. State your daily/weekly budget on your planning sheet.
How Will You Track the Data? How will you know when you’ve achieved your goals? Split testing can help you identify the most successful ads. However, you may need to use other measures to track other goals.
For example, if you’re driving traffic to a sales page how will you track the visits that came from your Facebook ad? Simple analytics often provides a solution. A tool like Google analytics is free to install on your web pages. Document how you’re going to test and track your Facebook ad.
Create a Facebook ad for your entrepreneurial idea. You need not actually pay for the ad, but you must go through the process of creating it.
In a Word document, first include a screenshot of your ad then answer the following questions: