Section 7: Google+
Google+ has already been embraced by entrepreneurs who fit this description, as well as by tactile and visual learners. In fact, according to Thomas Watkins (at http://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5), this social network listed 369,000,000 users as of May 1st, 2013, putting it just short of Twitter in the number of users.
The only active users you need to worry about, however, are the ones in your own Circles. That puts us back to knowing your audience (and all their preferences and psychological profiles).
• Kinesthetic (Tactile) learners -- Need to actually do something, hands-on, before it will "stick". This is the person who has to "just start using the software" and to whom manuals are difficult to understand.
However, there's a fourth group, thanks to the internet, that is rarely acknowledged: Busy entrepreneurs who have learned through visual "shortcuts" and image thinking. This "fourth element", through experience, has grown capable of grasping abstract concepts or detailed information very quickly with the most basic visual clues. And the simpler, the better!
This lesson may only take you about 1 hour to go through, but if you do all the action steps, it could take you anywhere from 3 to 6 hours. Skim the content and if you decide you want to become a solid user of Google+, then go through the content carefully, doing the action steps as you go. At the end of the lesson, you will see an Assignment Checklist which you can review to ensure that you have covered every step. This is the same checklist that your teacher will use to verify that you have become proficient in Google+.
But before we explore the potential advantages and disadvantages for your business purposes, it helps to delve further into what many feel is Google+' biggest advantage...
For many people, Google+ is a good alternative to Facebook. Google deliberately tackled all the common objections to the way Facebook currently allows you to share content -- and overcame them.
Google+ is the perfect tool for a highly-focused audience that dislikes "wasting time" wading through "sentimental" posts that end with `if you love your [Mother, Father, Dog] please repost' or `If you've lost someone to [disease of the week], please repost' or `Where did you meet me on Facebook? Let's see who my true friends are'.
Google+ also pleases those who think visually... thanks to Google+ Circles:
It has long been accepted there are three basic learning styles:
• Visual learners -- Think in images, pictures or text. Prefers to see diagrams or descriptions.
• Auditory learners -- Retain information best by hearing it rather than seeing diagrams or reading text. Prefers to listen to audio.