3. Use your tagline and keywords in your profile. This is a "must" for anyone looking to network for business!
4. Segment your customers by using Circles. This is ideal for putting customers or clients who come from two differing demographics in their own separate circles. Not only will it help you quickly share highly-customized content with each group, but it will help you "organize" them in your mind. You'll create the habit of catering to each segment automatically.
Step Five: Strategize with Google+
Your next important step is to get into the habit of using Google+. Simply use the icon buttons at the top of your browser to navigate your content. (Google+ is visually-based, remember?)
As you grow more familiar with it, you'll no doubt generate your own ideas as to how Google+ can help your business grow -- and help brand you as an expert and trusted resource in your field.
1. Consider using long posts. Unlike other social networks, Google+ allows up to 1,000 words in posts! While shorter often gets the point across more efficiently, there are times when a longer post will demonstrate more knowledge, be more helpful to the reader, or may generate a greater incentive to get your audience reading. And the longer they read, the greater the bond you create!
2. Remember to include photos, graphics, videos and links within your posts. (Calls to action won't be as important here, if you're concentrating on building credibility and trust.)
Remember to educate your subscribers and fans. Don't abandon your Facebook Page; instead, promote each Page on the other.
Be sure to look out for the red Notifications icon at the top right of your page letting you know you have messages.
Keep on managing your Circles -- they'll be your most powerful tool as you grow with this powerful social network.
And above all, make visiting and using Google+ a daily habit.