3. Ask for recommendations as soon as you've signed up and added your contacts. Don't be shy. Everyone does it and it's expected (just make sure you ask people who actually know you and you know that they’ll give you a strong recommendation.)
4. Be selective about recommendations, both when asking for and giving them. (After all, it's your reputation on the line.)
5. Optimize your keywords for SEO in your "Summary" section. (You'll find this in your Profile.)
Section 7: LinkedIn
Step 1: Set Up Your Profile
Now we come to LinkedIn. This used to be the network you used if you were job hunting. You could post your resume (or CV) and present yourself to employers.
It also served as an unofficial Business Directory, a sort of "Who's Who" in the internet business world. For this reason, the demographic tended towards "young professionals", and felt formal and focused.
LinkedIn instituted some changes a couple of years ago, adding new features and expanding sharing options, and it has rapidly grown in popularity since then.
This is the one social media platform you should use no matter what your focus: People nowadays automatically check LinkedIn to see if you have a "valid" presence, as one person I surveyed told me.
In other words, if you're in business but you’re not in LinkedIn, your trustworthiness goes down in the eyes of potential subscribers, clients, or buyers.
Step One: Setting up your Profile
It's easy enough to set up your LinkedIn profile. Once again, you'll be prompted every step of the way.
Have your great profile photo handy. If you have a resume or CV, you can make that available to people, too.
Write a short Summary that focuses on you only inasmuch as it relates to what you can offer potential clients, followers, subscribers and employers. (Remember that people always read content with the attitude: "What's in it for ME?")
You will be ready to simply copy-paste your Summary into the Summary section, when setting up your profile.
You'll also be walked through adding contacts..
Ten Tips and Tricks
There are ten tips and tricks, however, which will greatly increase your visibility, both in LinkedIn and Google's search engine.
1. Customize your public profile with your name: (http://www.linkedin.com/in/yourname)
(If your name has already been taken, you'll have to get creative!)
2. Be selective about contacts. People who don't really understand how LinkedIn works or people with totally unrelated interests can really drag down your status and clutter your feeds, so don't feel guilty about deciding not to add them to your connections.
6. Join Groups. This is a fast way to let LinkedIn know your areas of special interest and become part of your desired community, but be sure to participate in discussions and acknowledge comments on your posts, or comment on others' posts.
7. Always add a personal note to a Network request (friend request). You will increase your chances of acceptance, especially if they've forgotten who you are or don't realize you're the same Joan Smith that they went to school with last year.
8. Make sure comments you do make are interesting and relevant. Consistently posting something lazy, like: "Good one, Bill..." may stroke the egos of those you reply to (not that most people on LinkedIn are looking for that or need it) but it won't exactly position you as an expert. And it will decrease your professional image.
9. Think of your LinkedIn profile as a business essential. Having a profile on LinkedIn should be viewed as a business essential—it’s like having a business card.
10. Check out how many people have viewed your profile within the last 90 days in LinkedIn's database.
Compare that number to:
• Increases in your website traffic
• New subscribers
• New clients
• New network contacts
You might be able to create a higher interaction rate simply by making sure you join groups aligned to your business mission and interests.