Section 7: LinkedIn
Step 3: Explore Unique Features
Step Three: Making the Most of LinkedIn's Unique Features
Once you've established a solid LinkedIn habit -- checking your inbox and feed every day, answer questions in Answers, studying Answers and joining well-focused Groups -- it's time to explore LinkedIn's lesser-known features.
This is a good time to do it, because most likely you will have added or imported at least fifty contacts by now. And when you have built up your network a little, it's time to take advantage of special opportunities.
1. InMaps. Logging in and allowing InMaps access to your LinkedIn profile lets this app create a "map" of your unique connections. LinkedIn describes it as "an interactive visual representation of your professional universe, based on the relationships between your connections".
To get your own, personal InMap, you will need:
• At least 75% of your profile updated
• At least 50 LinkedIn connections
Your InMap will be alive and interactive. You can zoom in on "nodes" (by using your mouse wheel) to see who and what they represent. You can create labels for each group and share your InMap with others. This allows you to quickly see connections.
2. Pay Attention to Daily LinkedIn Headlines. You can quickly catch all the latest industry news here, right on your main feed page. And LinkedIn only serves up what your keywords and connections indicate is a good selection for your interests:
3. Use the "More" Tab. This is where you'll not only find LinkedIn "Answers", but a whole lot more besides. Including the Learning Center, LinkedIn Apps, and the latest new features, such as "Skills".
You can input and search a skill to learn about the latest news and resources, and add it to your profile (voluntarily) to further boost your reputation and help the right people find you. Plus uncover relevant new groups you may wish to join!
Most of all, LinkedIn is a vibrant, alive community. It's balanced. It's professional.
And it's there for you to make the most of!
4. Check the "News" Tab. You'll find it on the right-hand side of your main menu bar.
This is another great way to not only find up-to-the-minute news (topics presented based on your LinkedIn keywords and connections) but also to discover new sources you may wish to connect with. (It's an expanded version of your top main headlines, with more added for you to select from, gallery-style.
5. Check out LinkedIn Apps. You can add apps to instantly connect you with other social media and resources you use, all from within LinkedIn. This enhances your business performance by making things easy to manage: You keep a clearer overview with less confusion and less step-taking.