Most likely you've been guilty of resorting to one or more of these types of tweets when you're overwhelmed with work.
And note that all of these tweet types can be both interesting and acceptable, providing:
• You mix them up with other types of tweets;
• They really are going to interest your followers;
• You're revealing an incredible, valuable secret;
• It's 35 degrees in Anchorage... on Christmas Day;
• You're funny and original;
• All your business clients reading your recipe tweets are also appreciative food junkies or other moms looking for supper ideas... and you know it;
• The link you're providing is truly shocking, entertaining, or helpful to your followers.
But the surplus of these annoying types of tweets that we are deluged with every day all boils down to one persistent cause: The tweeter is "doing her duty" and tweeting for the sake of having tweeted, because someone has said you have to do it for your business.
Your tweets are on autopilot. And they're putting people to sleep (when they're not feeling irritated by you, that is.)
This leads to the biggest problem with Twitter, what should be properly called The Unforgivable Sin:
Everybody talks, but nobody listens.
Responses to tweets are rarer than ice cubes in the desert.
Section 7: Twitter
Step 1: Analysis
Now we come to the fastest and most immediate social platform on the net -- Twitter.
According to http://www.statisticbrain.com/twitter-statistics/, there are about 555,000,000 active Twitter users as of May, 2013. In my experience, most of the people I have observed use this platform with little thought or originality. It's deceptively easy to simply log in, post a thought or two, check the posts displayed above the fold -- and fly out again.
Yet people who do that are missing Twitter's incredible power. The ways in which it can help you maximize your social reach can be huge!
Step One: Analyze What Works... and What Doesn't
Everyone tends to use Twitter the same ways. You see the following types of posters...
1. The "Quick Linker" -- This tweeter hastily finds an article from an interesting website and posts the link -- often without even bothering to read it. ("Hey, it's a tweet, right?") They then congratulate themselves for doing their duty.
2. The Serial Re-Tweeter -- This person can't even be bothered to look for an article link. Instead, they pick the most acceptable post above the fold in their Twitter feed and re-tweet it.
3. The Quickie Quoter -- You either get Bible verses or inspirational quotes by New Age gurus, famous salesmen, or millionaires
4. The Initial Capsman -- You've Seen These Incredible Posts--All With Initial Caps!
5. The Compulsive Sharer -- Tells you he's now doing his laundry... two minutes after he tweeted he's finished his jog.
6. The Gimmick Tweeter -- Latches on to a content form (such as recipes) that has nothing to do with their business or services, and bombards you with them because they've got nothing else to say "But it's fast...".
7. The Weatherman -- Gives you updates on the temperature ("It's 35 degrees -- Hot!") but forgets to tell you (a) where he is (b) why that should be interesting.
8. The Ranter -- Says something inflammatory (usually followed by a link to his latest blog rant).
9. The Dreary Repeater -- Like yesterday's bean and raw onion burrito, you see the same tweet from this guy twenty times in one day.