Here's what Selena Gomez does right on these five tweets:
1. She personally praises and acknowledges a fan who made a video.
2. She shares something that touches her emotionally (a movie trailer).
3. She has a personal conversation with "Jakeyy", taking the time to remember his or her birthday.
4. She promotes a public appearance and provides a link. (Highly relevant to her fans.)
5. She shares a photo, using an intriguing comment as "bait" to make people click through.
6. Like Wil Wheaton, she mixes her post types.
And she does all this without committing the cardinal sin of all chatty people -- giving too much personal detail away.
These three celebrities keep it personal but appropriate; and it's obvious they're doing their own tweeting. No pre-scheduled, impersonal, repetitive tweets in sight. They could easily hire PR reps like other celebs, but they don't. They don’t tweet because they "ought" to; it's obvious these three celebrities tweet because they like to hang out on Twitter.
And so do their followers.
If you want to become a power tweeter, start analyzing for yourself what's really working on Twitter. Don't be afraid to be original and try things your peers haven't clued into yet.
Section 7: Twitter
Step 2: Conscious Tweeting
Step Two: Analysis and Conscious Tweeting
If you're tweeting without thought, resolve that you're not going to fall into that pattern any more. Instead, you're going to:
1. Determine whether or not your interaction on Twitter affects your traffic or ROI (Return on Investment). This means you need to ask the question: are my tweets generating me traffic and revenue? If you spend 30 minutes per day tweeting (15 hours per month) and you sell an additional $150 of products or services from those tweets, of which you get to keep $15 in profit, then you have made $1/hour ($15 divided by 15 hours). If you look at it this way, then you may need to refocus your time.
2. Analyze your followers (referring back to the psychological tips in our previous lesson).
3. Put more thought into why you're tweeting -- and how you could do it better.
4. Analyze what really works on Twitter.
But the problem with this is that you won't usually find powerful viral posts among fellow business users (who often seem to Tweet as if it's a chore). So let's return to the World of Celebrities to see what makes Twitter really tick.
Note that I am not endorsing these celebrities or their lifestyles. I don’t actually follow any of them. I’m simply using their profiles as an example for this lesson.
First of all, let's face one obvious fact: Simply being a celebrity means that your most casual utterance is followed avidly.
Let's look at former "Star Trek" alumni to demonstrate this point. Jeri Ryan (Star Trek Voyager: "Seven of Nine") has a modest collection of 160,000+ followers and brazenly (and accurately) describes herself as a "binge tweeter". Here's a sampling of typical Jeri Ryan tweets:
At first glance, you may find yourself spluttering: "THAT'S a good example of effective tweeting?"
It's hardly earth shattering content, but highly personal tweets. Celebrity status and inane content aside, Jeri Ryan is doing three things that make for effective engagement and "hooked" followers:
1. She's participating in actual conversation with her followers (and she doesn't care what the rest of the world thinks or understands is going on between them).
2. She's acknowledging their tweets, making them feel important (either on a personal or on a fan level).
3. Her Twitter activity is habitual, consistent, and daily.
The most important part of her tweet, to the person she calls by their Twitter names... is seeing their @name in her tweet.
Now let's take a look at Wil Wheaton (Star Trek: TNG's "Wesley Crusher"), who has a healthy 2,300,000+ followers at time of writing. Compared to Jeri Ryan, he's downright voluble!
Can you figure out what Wil Wheaton is doing right?
Yes, he's doing the following:
1. Mixing types of tweets. We're not seeing all the same thing (all quotes or all recipes, etc.).
2. Personally responding to followers. Like Jeri Ryan, he's engaging in obvious conversation, one on one.
3. Using their names and acknowledging people who tweet directly to him.
4. Providing links of mutual interest that really resonate with readers. Note his tweet about dog adoption: We know at least one of his followers cares deeply about dogs from his reply to @sarahpalmer, obviously mourning a dog.
5. Personally and emotionally commenting on the link he provided. He starts his dog adoption tweet with his own emotional reaction with "This is awful."
6. Including a relevant call-to-action. ("Please read this and RT:") Notice he doesn't ask followers to retweet every post.
7. Providing wit, original thinking and insight. His point about people who get upset at spending $2 on an app after dropping $500 on a SmartPhone is all of these. It's more interesting than the average marketing tweet.
Finally, let's switch gears and take a look at a teen celebrity, Selena Gomez. She takes the crown with a whopping 15,000,000+ followers at time of writing. And this is a typical sampling of her tweets: