Step Three: Follow Twitter Best Practices
We've already seen some Twitter best practices in action with our celebrity examples. Now let's help ourselves to 10 proven tips that will help you walk through the maze of Twitter.
1. Make sure you have a foolproof password. When you're a celebrity, you're likely to get hacked like Miley Cyrus or Barack Obama!
2. Find out when your best audience likes to frequent Twitter. Select some of your followers and follow their tweets back over a few days. See if there's a time they consistently appear (e.g. every morning after 8 a.m.)
3. Tweet daily and consistently.
4. Be sincere. Don't just tweet for the sake of tweeting.
5. Find a core group of real Twitter buddies. Carry on real conversations -- and don't worry that your "fans" won't understand your cryptic utterances. It's proof you really do interact with those on the "inside" of your personal circle.
Section 7: Twitter
Step 3: Follow Best Practices
6. Don't worry about how you "appear". Yes, remember that God is watching you. Know also that there's a fine line between making sure your tweets support your professional image and business goals, and being yourself. Practice makes perfect!
7. Acknowledge and answer people who tweet directly "@" you. Use their Twitter call signs to respond (and so you can track the conversation, if you need to).
8. Don't acknowledge abusive or rude tweets. Attention is what this type of tweeter is hoping for. (And do report them!)
9. Track your results. See what works. At the very least, you can use bit.ly links (more about bit.ly below) to see how many people clicked through on links you provided in your tweets. Monitor your website traffic to see if it's consistent with particular tweets or heavier Twitter engagement on your part.
10. Make notes. Keep track of what works well and what garnered zero response.