Section 7: YouTube
Step 4: Optimize Your Video
Step Four: Optimize Your Video
YouTube's upload process is so simple—all you need to do is follow the prompts. What you do need to know is that YouTube's latest requirements allow you to upload videos at a maximum size of:
• 2 GB
• 15 minutes
If you need to upload videos that are longer than 15 minutes, the directions can be found at here.
You can record directly from your webcam or upload a completed video.
YouTube supports a wide variety of formats, including:
• Most .MPEGs
To ensure your videos are optimized, follow this checklist:
1. Begin your title with the keyword you want to rank for. Repeat it again in the title for maximum effect, but only if it looks and feels natural to do so. (E.G. if your keyword is "hamster breeding", you might choose a title such as: "Hamster Breeding 101 -- How to Make Hamster Breeding Less Stressful for Your Pet")
2. Craft the perfect description. Include:
• Your URL! Always put your URL first. ("http://www.youtube.com/hamsterbreeding....") It works extremely well if your URL includes your best keywords. For example, I wanted to rank well for “high school business courses” so I created the URL: www.HighSchoolBusinessCourses.com. Search engines love these types of URLs because they describe exactly what the website is about. In fact, it’s probably a better URL for search engines than something simpler like www.HSBC.com.
• your best keyword
For example, as I launch dozens of animated videos to boost my SEO rankings on the Internet for the search phrase “high school business courses”, you will see that they appear like this:
You will also include:
• A short description that clearly explains, intrigues and engages (especially the emotions). Tell the viewer what he'll learn/solve/enjoy.
• Tags. (Look at your best competitor's videos and view their statistics, for strong tag ideas. Only use highly relevant ones.)
• A related keyword, if you have one (and especially if it has appeared in other top search results for your main keyword -- or in Google search drop down suggestions
3. Upload your video, copy-pasting your perfectly-optimized title, description and tags into the boxes provided
4. Select "Public" in the privacy settings. (You want everyone to find your video via Google!)
5. Select the best category for your video. (Check your competitors' videos to see which categories they have used.)
6. You will be offered the option to share: Most video marketers agree that allowing YouTube to "Share" with Twitter is the only option of real value here (unless your audience is actually heavy users of one of the other networks.
Don't select "Facebook": It will link all your videos with your profile, which may not be appropriate (and worse, may not be viewed by your target audience). Instead, upload or share your YouTube video links manually, on your Facebook page.
You now have a perfectly-optimized video, based on powerful keywords your demographic is actually using for YouTube search input. But that won't be enough unless you also pay careful attention to sharing and promotion.