Tips for Improved Success
There are other small, miscellaneous tweaks you can make and actions you can take to help your videos gain in popularity and success. One that can't be emphasized enough is keep the format similar, much as you always use the same logo, profile pic, and header in your business stationary and blogs.
Specialize! Really focus on one area of your niche, even if your actual product holds a wider appeal. Become known as the person to go to for great model-railroad gluing advice... or the Janome Sewing Machine stitch expert.
If your product is incredibly narrow in itself, do the reverse of specialization and go generic for your niche! For example, say you are affiliate-promoting the Revlon RVHS6601F one-piece steam setter, upload videos not only on how to use it, but on other aspects related to your keyword ("hot rollers"), such as curling long hair, comparison reviews with other curling products, how to avoid hair damage from overheating, etc.)
1. Set a goal. Decide what you want to accomplish with YouTube and how much time you can devote to this per week.
Things To Remember
1. Keep it simple. The slicker you are, the less people "see" you or "hear" you. It's all about connection and keeping it real.
2. End your video (and your video description) with calls to action. Your URL and contact information should be the very last item they see in your video
3. Leave your URL and contact info on the screen long enough for viewers to copy it!
Section 7: YouTube
Step 5: Develop Your Video Marketing Strategy
Step Five: Develop Your Video Marketing Strategy
You need a marketing strategy, and it begins with creating more videos. Don't just create one perfect video: Research the most relevant of those drop-down keyword suggestions that came up when you were inputting your main keyword into YouTube, and create more videos.
YouTube likes multiple offerings from the same person or channel!
But your best bet is not just to go into a flurry of creation. Approach video marketing systematically and make it a regular event in your work week.
2. Decide on a single, main purpose for your videos. Do you want to:
• Demonstrate how to use each product
• Sell the product by showing how useful it is
• Entertain the viewer
• Instruct the viewer in background skills they'll need to use your product (e.g. "how to use a double boiler" as part of your "Perfect Hollandaise Sauce" recipe blog post)
• Add value to your blog posts (see previous point!)
3. Use the principle of repetition. People love routine -- it creates a habit, which is what you want in your viewers! Use the same:
• Title fonts, colors, graphics
• Intro music (if you include any)
• Formats (e.g. "how to", animated demonstration, "Best point", etc.)
4. Share and promote your videos. Don't just share it via YouTube on your first upload; share it on other social networks or forums. You might share the link as an unannounced Sign Up bonus.
In the very least, make sure you also share it via Google+. So far, doing so is proving to be a powerful way to fast-track videos to prominence!
5. Use calls to action. Wherever you share your video, conclude with a request that others will share it. Recruit your affiliates, fellow forum members, blog readers and social network buddies to help you spread the word.