But there’s an even more important reason why you need to consider adding Mobile content to your marketing strategies. It has also become the most natural way for people to communicate with each other for:
For example, most high school students have too short an attention span to bother waiting to get home to check their messages. 82% of children in North America own a mobile phone and are already in the habit of checking their phones for SMS Text Messages, Voice alerts, Email, and social networks such as Facebook. Given the fact that the habits of young people are already fixated firmly on mobile communication, is it any wonder that PC use has shrunk to a mere quarter of the figure for global mobile usage?
Here’s what you need to find out, right off the top:
How much they use their mobile phones compared to their PCs;
If they prefer contact via SMS Text Messages, Voice Alerts, or social media on their Mobiles;
What apps they use the most;
What sites they enjoy visiting via their mobiles, and why?
What type of mobile device they most frequently use (including make and model, if they’ll tell you);
What one aspect of mobile use bothers or irritates them the most.
Note also that Survey Monkey allows you to create Telephone Surveys. An alternate to building an online survey would be asking people to sign up via mobile to participate.
You can also simply ask your current subscribers via an email. Be sure to conclude by inviting them to sign up for optional mobile contact.
However you get them to sign up, it’s imperative that you make sure you have access to (and keep records of) your proof of their sign up. CAN-SPAM laws are particularly strict when it comes to mobile marketing.
Section 9: Mobile Marketing
Introduction and Step 1: Research
Mobile Content is anything that is read, listened to or viewed on mobile devices. And in today’s current global culture, mobiles have already surpassed personal computers as the preferred communication device of choice – while leaving them way back at the starting gate!
It’s been estimated that almost three-quarters of the planet’s inhabitants have some sort of mobile device – even in Third World countries, where a village will often share a mobile phone or two, while PC’s (personal computers) remain the stuff of dreams.
This is not only the trend of the future. This is upon us today.
So, keeping this in mind, how do you best create and make the most of mobile content, and how do you add it to your marketing? This blueprint is designed to help you do just that. In five basic steps you’ll be better informed and truly ready to go mobile with your content marketing.
Step One: Research Your Market’s Mobile Preferences and Habits
It’s not enough simply to be aware of global mobile trends: You need to know specifically what your particular niche market and subscribers prefer in the way of contact and communication. You need to survey, poll or ask them what their habits are, and let them see that your interest is in their preferences; in making life easier (and more fun) for them.
You can learn all this in one step simply by creating a survey via a free survey builder such as Survey Monkey (the most user-friendly Survey Builder on the net).