Step Two: Making Sure Your Site is Mobile-Ready
One of the best and easiest ways to make sure your sites are mobile-ready is to create a Facebook page, which will also allow your subscribers, fans and potential followers the option of subscribing to you via SMS feed.
For that, they have to allow Facebook permission to contact them via their mobiles, but you reap the benefit of being instantly accessible via your Facebook Page feeds without having to do one step of work, other than setting up your Facebook page and letting people know they should subscribe.
What your competitors often fail to realize, even when their current blogs display well on mobile devices, is that their content itself is often too long and simply not optimized for the mobile mindset of subscribers.
Section 9: Mobile Marketing
Step 2: Get Mobile Ready
Content for mobile blogs needs to:
Get to the point immediately, with as few words as possible;
Be visually right there on the screen, without forcing them to scroll off the page;
Boil it down to one single but juicy tip or link per post;
Intersperse this with a good mix of entertainment by alternating “useful” with “fun fact”, perhaps an inspiring quote for the day.