Research what your competitors are doing in the way of providing mobile Apps, as well as finding out what your mobile subscribers want. Then go back to the time-honored but effective practice of “filling in the gaps”. As much as you can, give them what they’ve been asking for but haven’t yet received. Be their mobile hero!
Don’t let the thought of App creation intimidate you. Remember that what they want may be incredibly simple. (It doesn’t even have to be stunningly original – though it’s always an added bonus when it is!)
One last way to expand your mobile horizons (and monetize your efforts in the process): Look into Google Mobile Ads and whether or not implementing these in your content is a good mix for you.
Just as mobile use seems to be taking over as the most natural way to communicate, so should shifting a good portion of your content to mobile feel natural to both you and your subscriber.
Ultimately, going mobile will save you both time and increase your enjoyment of connecting with your list in a fun and profitable way. Remember, “Feed the Need” and it will feed you too for a long time to come!
To your success!
Section 9: Mobile Marketing
Step 5: Expand Your Horizons
Step Five: Expand Your Horizons
Once you’re comfortable and have a solid routine going with mobile connection and content, consider adding exclusive apps to the service you provide. (I realize this may be a longer range plan for you so it is not necessary for this course. However, it’s good to understand that this option could be a powerful strategy for your future business growth. Therefore, I have included it here.)
Your budget for App creation (figure on $500-1200, if you’re outsourcing to an App developer);
Whether or not you’re going to create it yourself via an online App-building service such as http://genwi.com/;
If you’re going to approach an online programmers job board such as iPhoneFreelancer.com with a design proposal;
How you’re going to offer your App to your list
A Sign-up incentive?
A “thank you” Freebie?